What could be more elite than a uniqueandexpensive work? Only making that expensive work exclusive to the retailer.The trend represents the ultimate transition of art from creative act to commodity. And its all part of a broader agenda that in fact presents the reverse of whats really happening: thebrand as a purveyor not just of commodity but culture. When you purchase an LV bag, youre buy into a lifestyle of art and prestige. Rendering of the Frank Gehry design for the Foundation Louis Vuitton museum in Paris (image via roc2c.blogspot.com ) Still, when fashion brands construct major museum-like spaces or position their commissions as standalone experiences, as with the Turrell in Las Vegas, the situation may be different. A review of the websites for these projects, most notably the Louis Vuitton initiative, suggests that the fashion houses are going into the museum business with earnestness and a desire to give back to the city. Perhaps this is just the new normal art lives among us and is used in various ways.
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BY Bibby Sowray | 19 June 2013 The scarf Eine has designed for Louis Vuitton Having created one of the most successful graffiti-inspired collaborations of all time when it incorporated the work of the late Stephen Sprouse, Louis Vuitton is doing it all again, this time with Eine. Related articles The many faces of Louis Vuitton’s chequerboard collection Street artist Eine, AKA Ben Eine, is best known for his alphabet lettering that adorns many a east London shop shutter in the trendy Brick Lane and Shoreditch areas, and he is a contemporary of Banksy and Gorillaz co-creator Jamie Hewlett. He began his career as an underground artist but found fame of a sort when David Cameron gifted a piece of his work, ‘Twenty First Century City’, to Barack Obama in 2010. IN PICTURES: The many faces of Louis Vuitton’s chequerboard collection Now he’s designed artwork which is emblazoned upon Vuitton’s ‘Giant Square’ scarf, which measures an impressive 136cm x 136cm, and will launch exclusively at Selfridges Oxford Street on Monday. Titled ‘Great Adventures’, the neon-lettered artwork on the scarf illustrates “how I feel, every time you get off a plane in a new city, it is the beginning of an adventure, all about new encounters,” says Eine. To celebrate the collaboration, Louis Vuitton will open a new pop-up space dedicated to Textiles on the Ground Floor at Selfridges, and the man himself will be there from Friday, June 21 until Sunday, June 23 graffitting the space in preparation for its grand opening on Monday.
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Louis Vuitton team up with street artist Eine
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