Louis Vuitton celebrates Americana
In this way, Dobkin said, he revolutionized travel for his time. The elongated shape meant that people could pack more, and would therefore travel more The Purse Forum Louis Vuitton often. The Ramat Aviv store features one of the first travel trunks made by Louis Vuitton, a gift from the Paris Museum. Shown with lights and a plaque, it stands next to the modern travel bags that the store offers for sale. Customers are given the option to have their initials on the travel bags just like the initials brightly painted on the antique trunk. Celebrities such as Katie Winslet and Blake Lively are said to have taken part in this historic ritual. If customers dont wish to have their initials in big letters on the bag, they can choose to have them hot stamped onto their bags tag, free of charge. Every productsymbolizes the travel spirit, Dobkin said. You can see that even in the Lockit shoes, which are really popular. Theres a small lock that hangs off the zipper. Another part of the legacy is that everything in the store is handmade in artists workshops. The bags come from workshops in France, the leather from France and Spain, and the shoes from Italy.
A report last month by consultancy Millward Brown Optimor estimated that Vuittons brand value declined 12 percent over the past year. LVMH in April reported its weakest fashion and leather goods revenues in more than three years as sales flattened in China. As consumers make room for those luxuries that make them feel better by trading down on other items, it is the middle-of-the-road brands, such as Vuitton, that have suffered, Millward Brown Optimor said. Delphine Arnaults task will be to give the brand a more exclusive aura, deemphasizing its ubiquitous monogrammed canvas bags and introducing costlier leather bags. In the short term, that could depress sales growth, as LVMH also has said it plans to open fewer Vuitton boutiques.
Sorry Louis Vuitton, China No Longer Into You
David Sadigh, Founder & CEO of Digital Luxury Group,said Louis Vuittons weak first quarter had a lot to do with China being over-sold the brand. Brands from different segments ranging from Chanel to Coach or Burberry are continuing to grow. The Chinese market is still developing. In order to stay ahead of the game, brands must have the ability to adapt (and) reduce the risk of brand saturation. In the case of Louis Vuitton, LVMH has already shifted gears, putting the brakes on its global expansion, while raising prices and developing more leather upmarket products, he said.
Daughter’s Got a Brand New Bag, and It’s Louis Vuitton
(AP Photo/Jacques Brinon) Sponsored Links The Associated Press PARIS The Louis Vuitton man moved from the eastern Himalayas of last season to the sunny West Coast of the United States for this spring-summer 2014. “This was the American road trip, just enjoying and celebrating Americana from NASA through to the traditional things such as bandanas,” said designer Kim Jones, breaking a sweat backstage Thursday at the Paris show that was held inside a scorching conservatory. The collection ranged from the road trip, as imagined in khaki parkas with travel badges and cotton printed bandanas, to a whole mix of different American styles: From sportswear, as in white, blue and red silk graph check tailored shorts, to Gatsby-style evening suits in raw kimono silk with a classy curved lower part. As ever, when traveling anywhere Vuitton-style, don’t expect to rough it. Stylish and coiffed David Beckham looked approvingly on from the front row.