The trunk maker owned by Paris-based LVMH Moet Hennessy Louis Vuitton SA (MC) lifted prices on bags such as the Speedy and NeverFull by about 10 percent in the euro region, Antoine Belge , an HSBC analyst, said today in a note to clients. Vuitton raised prices by at least 10 percent in the U.K. and U.S., and by 5 percent to 10 percent in Asian markets including China, Hong Kong, Taiwan and Singapore, the analyst wrote. The euros strength against some currencies may lead LVMH to charge more, Chairman and Chief Executive Officer Bernard Arnault said Jan. 31. Vuittons price increase in Japan, the biggest ever by the brand in the country, was taken to offset the impact of the yens slide on sales, the company said Feb. 20. In addition to protecting margins, the price increases must be seen, in our view, as a means to accelerate LVs repositioning towards more leather, Belge wrote. The decision will probably weigh on the number of items sold, though its the right thing for brand equity longer term. Vuittons 2013 sales may rise 6 percent, excluding currency moves, while volume may decline 2 percent to 3 percent, Belge wrote.
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Dipped in sequins, its a fresh take on the Speedy, which was created in the 30s and was the first handbag sold by Louis Vuitton. Louis Vuitton is combining history and legacy, while adjusting to modern life and fashion, Dobkin said. Its combining two worlds. Legacy is important to the company, as shown by their prominent display of travel luggage in the very front of the store. When Louis Vuitton first started the company in 1854, the only items he made were square trunks, which differed from the average, round boxes that people traveled with in that time period. In this way, Dobkin said, he revolutionized travel for his time. The elongated shape meant that people could pack more, and would therefore travel more often. The Ramat Aviv store features one of the first travel trunks made by Louis Vuitton, a gift from the Paris Museum. Shown with lights and a plaque, it stands next to the modern travel bags that the store offers for sale. Customers are given the option to have their initials on the travel bags just like the initials brightly painted on the antique trunk.
Creatures crafted out of Louis Vuitton handbags on display in Chinese megastore The French fashion giant has opened a special ‘zoo’ Located at flagship store in the central Chinese city of Wuhan The zoo houses a total of 23 animals The panda took more than 2 months and 74 Louis Vuitton bags to complete PUBLISHED: 08:14 EST, 31 May 2013 | UPDATED: 09:22 EST, 31 May 2013 130 shares Fashion is all about creativity and luxury label Louis Vuitton get top marks for innovation and all-round fun for their latest stylish project. The French fashion giant has opened a special ‘zoo’ – featuring animals made out of their iconic handbags. The zoo was crafted to celebrate the opening of the brand’s new flagship store in the central Chinese city of Wuhan. Stylish creatures: Animals have been made out of handbags at the new Louis Vuitton store ‘zoo’, in Wuhan, China A bug’s life: This cricket made from Louis Vuitton handbags is one of 23 animals that have been designed The zoo houses a total of 23 animals, including a giant panda, a cricket, an armadillo and a beaver, all located in the atrium of Wuhan International Plaza.
Is this the world’s most stylish zoo? Creatures crafted out of Louis Vuitton handbags on display in Chinese megastore
Wide Appeal Providing a broad range of skincare and fragrances has been key to Sephoras success since it was founded in 1969. Acquired by LVMH in 1997, it has become the worlds biggest beauty retailer, with about 1,300 shops in 27 countries. Sephora plans to open about 120 stores a year through 2017, Sanford Bernstein estimates. Theres no multibrand competitor that covers as many regions as Sephora, and rivals such as Ulta in the U.S. and Nocibe SA in France lack the resources it enjoys with backing from LVMH. Sephora has 27 percent of the beauty retail market in France, 12 percent in the U.S. and 15 percent in China, Sanford Bernstein says. At Sephoras outlet on the Champs Elysees, products such as 30.30-euro Dior Iconic false eyelashes sit a row down from the retailers house-label 9.90-euro extensions.